In general the search engines don't charge anything to insert a PPC advertisement. They may have a small initial fee to set up an account, but after that you only have to pay each time someone actually clicks on your ad. It's like joining a gym and only paying for each pound you lose - who wouldn't go for that?
Set your own budget
With PPC advertising, you can tailor your budget to your sales goals and how aggressive you would like to be, keeping you from wandering over budget or getting in over your head.
PPC advertising levels the playing field
Even if your business is comprised of three people and a basement office (hey, that's how we started), you can still compete with national chains.
Instant gratification
Okay, we've warned you about companies that promise immediate search engine ranking, but PPC is the exception to the rule. Because of the nature of PPC ads, you can get top placement virtually at once. What's more, you'll get results (and we mean sales) more quickly than with Natural SEO methods.
Real-time "Trackability"
We make sure your PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes (and losses), which ads bring in the most traffic (and which are duds), conversion rates and more. By doing this, you can be assured that your PPC ads are operating at maximum levels, especially since we can make any necessary changes immediately. Compare this to other forms of advertising, where results can take months to determine and changes can take additional weeks to implement.
National exposure
Since both Google and Yahoo!, along with their network partners, claim to reach 80% of Internet users, placing a PPC ad on one of those engines will ensure your site is getting out there - and we're talking Nome, Alaska, out-there.
Increase local visibility
So maybe you own a gym or a hair salon, or maybe you run a small landscaping company. Even though your clients are going to be exclusively local, PPC is still a worthwhile investment for you. By carefully crafting and targeting your site's campaign, you can pre-qualify your site's traffic based on location or other factors to make sure you are driving the right people to your site. Learn more about local PPC.
Honest-to-goodness marketing
If your business is new to the market, your site has been re-designed or launched recently, or you just want people to know who you are, PPC is for you. PPC ads are posted at the very top and down the right side of search engine results - prime real estate on the page that draws the eye right away.
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