Friday, April 27, 2012

Re: Facebook vs Twitter?

I use both but I use facebook for personal reasons as well. My friends list is made up of friends, family and people I have met online and network with.

I also use tweetdeck for twitter. With tweetdeck you can send your tweets right to your facebook page. Saves a TON of time and is a great resource.


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Monday, April 23, 2012

Re: What is the New SEO Techniques 2012?

I'm almost coming to believe that the biggest boost to SEO is not to worry so much about it. Too many people have been trying to game the search engine rankings for far too long, and Google keeps making changes that might make a practice no longer useful.

Now don't get me wrong. I'm not saying it's not important. I still try to find good keywords, make sure they're in my page title, meta description, and keywords. As far as density, I don't really worry about it. I'll put the keyword in the first and last 100 words, but outside of that, I only put it in if it feels natural to do so.

As far as "off page" SEO, It's becoming more important to do what my brother likes to call Relationship Marketing... In other words, build the relationship with potential customers with everything you do. Whether it's visiting forums, commenting on other blogs, guest posting, or social media, building relationships is more important in the long run than almost anything else you can do.

The thing is, relationship marketing takes effort and time... something most people are not willing to do. But if you learn to do it properly, you just might find out that you are getting traffic regardless of your search engine rankings -- which *WILL* naturally go up. And if Google does make an algorithm change, you won't lose nearly as much traffic.

Worry about the "On page" factors (outside of density), then with everything else, build relationships, and your rankings will improve.

I know with my own site, I began last September to primarily focus on blog and forum commenting and doing some work with twitter and Facebook. At the time, I was only getting about 100 visitors a month. Within a few weeks, I was getting about 800. Then I left off for a few months, not really adding any new posts or doing much work at all on the site. My traffic grew almost 50% without me doing anything else. If I had not gotten distracted into my comfort zone, I bet I could have doubled (or more) that traffic.

So focus on building relationships, here and elsewhere, and you'll find yourself making progress.


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Thursday, April 19, 2012

Re: 10 Myths About Freelancing

Got this in my Tech Republic newsletter this morning and I'm SO happy somebody finally came out and gave the facts because it's what I've been trying to tell people here. I've just posted the first three points; for the rest visit their website. This is a great site for computer techies or anybody who needs help or information on all things related to computer stuff: Tech Republic

10 Things You Shouldn't Believe About Freelancing
By Susan Harkins
August 19, 2011, 6:53 AM PDT

Takeaway: If you’re thinking about going freelance, be forewarned: Much of what you hear — about the freedom, the money, the work itself — is just plain wrong.

Freelancing seems to be a goal for many IT professionals (or anybody), but it’s not all it’s cracked up to be. Many of the perks people believe freelancers enjoy simply don’t live up to their billing. While the following anecdotal musings might give the impression that I’m disillusioned with freelancing, I’m not. On the contrary, many days I feel like I’ve cashed in a winning lottery ticket (not one of the really big ones, but a winner just the same). If freelancing is your goal, do it for the right reasons — your reasons — not because of the myths you hear.

1: Freelancers make the big bucks

If you think freelancing is your road to riches, buy a new map. Freelancing can be lucrative if you’re in the right place at the right time. Most freelancers struggle to keep the lights on the same as everyone else. I don’t know any freelancers who claim to be much better off than when they were traditionally employed. During a dry spell, after the savings cushion is depleted, freelancing can be downright scary.

2: Freelancers can specialize

The military specializes; IT freelancers do it all. It’s possible to carve out a small niche for yourself. I like helping people use their software efficiently, but that alone doesn’t pay my bills. Some of the projects I work on put me to sleep, which reduces my dollar-per-hour rate, as afternoon nap isn’t on my fee schedule! The industry changes so fast that the only thing most freelancers specialize in is retraining to keep up.

3: Freelancers are their own bosses

I treat each of my clients as if he or she is my only boss. I cultivate that relationship on purpose. The downside is that I have several bosses. Clients mediate with me more than a traditional boss might, but ultimately, they get what they want. I can decide not to accept a project — that’s the extent of my bossiness. I’m fond of saying that I’m boss of that cushy and enviable spot right between a rock and a hard place.


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