Re: How to increase traffic to website?

No, Dan, it's not automated at all if done correctly. Say I have an idea for doing an article and I happen to come across your blog. As I interact with you and the other readers on your blog, I realize that my article I had in mind would fit right in with the things you're already posting about. I contact you and pitch my suggestion to see if you might be interested. If you are, then I write the article and send it to you. After you've reviewed it, you happen to think that it's pretty good and fits in with your content, so you add it to your blog and let me know about it. If you let me link to my site within my post (and maybe again in my bio), I get a link out of it. Not only that, but some of your readers might click on the link and discover my site.

Meanwhile, I go back over to my blog and mailing list and say "Hey! I just wrote this great post for my friend Dan at his blog. Go check it out!" My readers then go to your site and discover your great content.

You get content for your site you didn't have to write, and depending on the following each of us has established, we might both get some traffic. In addition to the traffic, I get a link that could help with my SEO rankings.

Now, a good guest poster will also help to respond to the comments that ensue from his post which helps his own engagement as well as making it easier for the site owner, especially if the site owner isn't as familiar with the topic presented by the guest poster.

If you think about it, guest posting really is the same as article marketing. The only difference is that you're not spinning (something that's common, but more and more being frowned upon), and you're submitting a unique article to a blog. Blogs tend to have more traffic (and more targeted traffic) than article directories anyway so you wind up getting the SEO benefit AND the direct traffic from the link.

Guest posting really is quickly becoming more effective than article marketing and the preferred method for those not wanting to "spam" the web with poor content.

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